I noticed something a little different the other day as I was browsing my feeds in Google Reader — a new “X people liked this” icon and link.
The thing that is interesting is that the link then exposes you to the usernames of those who liked the post. It is easy to add yourself to the “I like” list too … just click the “Like” link under the post text. This is a lot like the simple functionality one sees in the activity stream on Facebook.
The other thing that Google Reader is doing is let you follow people. I am assuming this is less like Twitter and more like being in a Delicious network. Instead of overtly broadcasting that I like something to the whole Internet I can review the things people I am following are marking as interesting to them. This is an important step into building some strong link relationships between smart people and the content they consume. By following people in your network I think it will be easier to build a personal recommendation engine of sorts. If I trust someone enough to follow them then I am guessing I find their conversations interesting — and in this context the conversation starter is the fact they’ve shared something they appreciate.
Since I mentioned Delicious in this context I wonder if people will latch onto the idea the Reader environment could be a better place to pass along content? I don’t yet have a sense, but I am betting if Google added a “bookmarklet” type thing that would post content into the reader environment this could be successful. I don’t use Google Bookmarks much, but if they integrated more easily with the networks I am bound to establish in Reader I might.