Digital Media Value Chain

During the last few weeks I have started to see some really amazing digital media artifacts coming out of our classrooms here at PSU. Two weeks ago I came across one of the most amazing uses of a student blog I have ever seen. I hate to say it, but I am reluctant to link to it without her permission, but suffice to say she gets how a blog can work better than most of the people I talk to. This post was based around a video project she and her team did in class — a simple interview of a faculty member edited to be of interest. Here is what made it amazing, she spent time not only posting the finished product, but wrote a reflective narrative about the process she and her team used to create it. Pictures showing the team working together, a map of their storyboards, and even a discussion of the script. Just an amazing illustration of how powerful digital media can be.

If you look at the pieces that add up to that example you can see a value chain emerging. We start by doing a hot team … this usually helps us decide if a technology would be appropriate for use in the classroom. Funny that we never come up with ideas that match up to the things that actually happen in our classrooms. The hot team can lead to a call for proposals from faculty under the Engagement Project. When we select a proposal, we meet with the faculty to discuss their needs and find ways to support their activities. From there the faculty teach their course and engage the students in all sorts of cool activities that require them to create digital artifacts. On campuses where we have them installed, students typically visit the Digital Commons to work with killer technology, get hands on help, or connect virtually with a DC Consultant. Once they use the physical spaces to create something they publish it online — with the Blogs at Penn State, the Podcasts at Penn State, or ANGEL. Every step of the process is supported (or has the potential to be supported if need be). I know it is a very simple view of the value chain, but here is how I see it:


I also think of it as a stack …


Which leads me to the example that inspired me to write this evening … a faculty member who submitted an Engagement Award proposal for the Fall semester sent us a couple of examples of her students work today. The first is a virtual tour of the 2007 solar decathlon. The second is just as cool, a walking tour of the tree biodiversity at Ridley Creek State Park. All I can say is that it is amazing. She is integrating blogging, podcasting, Digital Commons, Google Maps, digital photography, and so much more into her classes. The amazing thing is that her students are doing work that will blow you away! Looking at the outputs I can’t help but feel excited that the opportunities that are being created can support it all. Just some killer stuff!

2 thoughts on “Digital Media Value Chain

  1. Wow — I *really* like the idea of the digital media stack. That is so clear to me and takes the value chain concept to a whole new level. Often I find myself frustrated that, despite being a part of the PSU digital community, I am unable to find enough hours in the day to use these tools to the fullest extent possible. Seeing examples like these, however, really demonstrates the level to which you can leverage these opportunities. I’m feeling inspired to dive once more into the breach…

  2. I am very interested in viewing the student’s blog and interview project. Is there any way you can secure permission to post the link? The Lehigh Valley Faculty Senate, Faculty Affairs Committee, requested the help of the Digital Commons to work with a 200-level writing class to produce faculty interviews. The ultimate goal is to make these interviews available on the campus website to provide “up front and personal” information about our faculty for current and prospective students. We are in process of developing the course syllabus/project requirements. Having access to previously produced projects (along with the supporting pre-production work) will be most helpful!

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