Finally. The New York Times added a very interesting and eye opening service to its online presence, Times People. Put simply, Times People is a social network inside the Times. For people who spend a portion of their day at the site, this is a wonderful addition. For people who live and die by their RSS reader, this may be the kind of thing that could change news reading habits. It serves as a simple, yet elegant, recommendation managment tool for people you know who read the Times. Each article has a “recommned” link that takes the title and link to the article and drops it into a “drawer” that can be shown and hidden from the top of the Times website. I am currently using it with my wife to see how it works — I am really interested in seeing what this looks like with a bunch of people sharing.
“Times People is a social network for Times readers. But it’s not a social network like Facebook or MySpace — you won’t have Times friends, and it won’t get you Times dates. Instead, you’ll assemble a network of Times readers. Then you’ll be able to share interesting things on NYTimes.com with others in the network. For example, when you recommend an article, comment on a blog post, or rate a movie or restaurant, these activities will become visible to other Times People users in a special toolbar at the top of every NYTimes.com page. You’ll also have a personal page that keeps track of your Times People activities and lets you browse your network of readers.”
Old media is working their asses off to create innovation in a very stale and static place. I doubt this does much for the circulation numbers for the Times, but I can assume that if it catches on it could drastically increase page impressions … and that, of course, could very positively impact advertising revenue.
No matter how you slice it up, there is a gem of an idea in this little addition that we should think about. Imagine that type of functionality replacing a big portion of the course management system. Essentially a CMS that follows you around and that you can collect evidence of learning in while you work the web. Clearly there are other social tools that do this kind of thing already, delicious instantly comes to mind, as do instant blogging buttons, and other basic sharing tools. But, I am curious about the potential here to slim down the CMS and have it work for me instead of me working for it — the current pardigm drives me crazy, I have to log into it and then go outside to read things an instructor has linked to. I just wonder how taking a slightly different approach would change the way students use the web for learning.
Imagine opening your browser and seeing a small to do style toolbar that is populated from across your required learning activities. Hitting these sites triggers a check mark next to the readings/activities assigned to you. Making it a two way street would enable students to tag things for other students to read. One could even tag a writing activity completed in their own blog that would show up in the instructors view of the system. I don’t know, maybe I am really reaching, but the idea of having something that looks and feels more bottom up and organic leads me to believe we could see more active engagement online with content. Am I making any sense? Any thoughts? And oh, join the Times People feature and let me know so I can follow your recommendations.