Presentation: 09/12/2008: Association of Opinion Page Editors

Presentation: 09/12/2008: Association of Opinion Page Editors

On Friday I presented to the Association of Opinion Page Editors conference in State College, PA.  This group was a very interesting and engaging collection of people from the newspaper world.  I spent a little more than an hour talking about new ways to connect with and engage new audiences.  My overall claim was that there is a new dynamic happening online — a dynamic fueled by the social web.  I spent time discussing how we see both college students and teens as a demographic that must be engaged in new ways.  I shared insights into Twitter, blogging, and the explosive nature of conversations on YouTube.  It was well received and I enjoyed the overall conversation very much.

The 24 MB PDF of my slides are now available.

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