I’m sure many of you have seen Discovery’s advertising campaign, “The World is Just … Awesome,” in which lots of people sing a modified version of I Love the Mountains, called Boom De Yada. Discovery’s version is really inspiring, so much so that if you go to YouTube you’ll find hundreds of versions of it from people all over the world.
I spent a little time over the weekend watching a bunch of them and once you start exploring it is tough to stop. So many of them are really inspiring, but the one that really made me smile is an original version from a fourth grade class.
Now, you can say this is just people imitating other people but if you ask me there is something deeper going on here. I am of the mind that the web is a platform for starting conversations — and I’m not just talking about online conversations. If you follow what probably happened in the example above you can begin to see how powerful this is … perhaps their teacher saw the commercial and got the idea that his class could make their own. This simple thought (enabled by technology) motivated that group of kids to work together to create something original, new, and challenging. They had to work together to make it happen … and then by sharing it with the World gave a whole other set of people the inspiration they need to try something new together.
So that’s exactly what happened after I showed the two videos above to Madeline and all her cousins Saturday night while we were in Bloomsburg … they instantly wanted to make their own. Over the course of an hour or so, they each wrote pieces to the song and decided who was going to do what. It was so cool to see all of them working together to make something. In the middle of it they wanted to find a way to include two of their cousins who live in Florida so they wrote them in as well. It was amazing watching them come up with the words and perform it. I think it made the whole house a really happy place! I know I had a blast getting to spend time with them while they laughed, sang, and edited with me.