Twice this morning I’ve read two seperate entries about people considering “unswitching” … scares me as I’ve watched Apple climb out of the nightmare that was OS 7.5.x, to the whole Copeland thing, to OS 9 where things worked (sort of), to ultimately OS X and the smooth experience we have today.
It seems people aren’t pissed about the performance issues of the past; itâ€™s the emerging corporate culture starting to get at people. The problem, IMHO, is that Apple is trying to continue in its culture of control and secrecy while the rest (at least a good majority) of the web is opening up. Think about the open source movement, blogging, personal media, etc and you can start to see the Apple isn’t fitting in at the moment. Not enough for me to switch — I’ve never been a user of any other platform … with that said I’ve had jobs that made me use a PC for various reasons (I even have one on my desk at work and a laptop at home for consulting work), but I have been a faithful Mac user since 1984. I wouldn’t give up my Macs for anything, but I do see these emerging points of view.
My wish? That Apple would show its users (dare I call it a fan base?) a little bit more of what is going on inside. I work with a lot of people from Apple (who are smart, energetic, and very together) who would have a lot to say that people would love to read about. How about it Apple, maybe start a corporate blogging program to let people in? I doubt it would ruin Steve Jobs’ “voila moments” at the big shows … at any rate, just thought I’d ask.