I’m struck by the pure genius of this Penn State football game in Ireland. The way that they’re using marketing for the World Campus along with the Nittany Lions football team is just brilliant. In a lot of ways you think you’re watching a game for the Penn State World Campus Nittany Lions — I don’t think I’ve seen a commercial for the University in general.
Pair it all with a very strong alumni Association and arguably the largest alumni population in the world and this is truly an international homerun for them. At the end of the day regardless of the score I think Penn State has already won.