Goo.gl is Coming After Bit.ly

Goo.gl is Coming After Bit.ly

The new Goo.gl service is a direct attack on Bit.ly, a URL shortener developed in-house at Betaworks Studios, a New York technology incubator. Bit.ly has fast become the de facto link shortener on Twitter and many third-party Twitter clients, and the service even raised a $2 million round of venture financing from investors that included Alpha Tech Ventures along with Mitch Kapor, a software industry pioneer, and Ron Conway, an early Google investor.

via bits.blogs.nytimes.com

What I find really interesting is that the way so many of the people I follow online share content is changing so quickly. Long form blog posts have been replaced by short URLs and a bit of commentary — probably posted via a bookmarklet. We used to write big long posts with big long URLs to push people around. Now it seems the quick burst of information sharing is supported by a growing number of services that allow instant, one button publishing.

The fact that Google is getting into this game offers some interesting food for thought — if they can index and analyze more of the real time instant publishing on the web they can do more. What I will want to see is how this competes with bit.ly as it relates to the real time tracking I can do on my links — if I post anything from bit.ly I can watch the close to real time clicks. No idea if the google variety will do that. I will be curious to see how any of that will integrate with the rest of the google suite of tools I use on a daily basis. No idea quite yet.

One thought on “Goo.gl is Coming After Bit.ly

  1. Hi Cole, thanks for the post. While Goo.gl is currently internal to feedburner and other Google properties right now, I would expect it to expand shortly (no oun intended) to the consumer space. I can imagine your Goo.gl usage stats showing up in your Analytics dashboard – this I think is why posts like the one you reference call out bit.ly as the “target” – since they were the first shortener to offer good stats on click-thru rates for shortened URLS.
    Distracted aside: Come to think of it, shortened URLS are like the real-time-web equivalent of splash pages – while once serving a real purpose, they’re now there mostly to capture click-through stats. Sigh.

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