Two weeks ago I wrote a short post about rebranding the podcast in response to some Apple related news — I’d say my original jump was based on twisted information. I typically try not to be a part of the rumor crowd — or pile onto their over inflated headlines — but I did jump on the story of Apple getting all fired up over the use of the word “pod.” I was particularly upset over the branding related to podcasts. I was set straight and posted my update.
Last week I saw that Leo Laporte was giving a talk and was pushing the term “Netcasts” as a replacement. Not a bad idea. I also saw a response over at MacDailyNews that said something to the effect of, “its too late to do that.” Wait a minute, we’ve been in this space for 24 months and it is too late? I wonder what people would think about that? I gave a talk to a CIC group of student union directors today around podcasting and they were all really excited by the potential — but many of them were also asking if the iPod was required. Branding is a real issue as we try to pull people into the head of the tail. Should we think different about the branding around podcasting? Does anyone care?