Hey, I like Green Day … even own a few of their songs. When one of your fellow classmates sent me the email quoted below last night, I thought it was cool and a VERY interesting approach to building some sort of physical connection with its fan base. You see when I was a kid — way back in the 80’s — we bought all our music on cassette tape and then CDs … What’s interesting about that is that they came with some sort of physical presence — a CD jewl case or cassette case. These made you feel all warm and fuzzy inside. The whole digital music “revolution” has sort of removed that physical presence … unless you call 4.3MB of one’s and zero’s on a hard drive a physical presence. Anyway, Green Day is selling blank CD-Rs that they say are for you to burn their music on. Actually a cool idea … Here’s what Jason Streeter had to say about it:
Check out what the band Green Day is doing to make money because so many people are downloading their music. Instead of trying to stop illegal downloading, they are sort of encouraging it and allowing kids to buy their CD-R’s with the “Green Day” logo on it. This is a very interesting business move but kind of goes completely against what we are trying to create with our project. They advise to use the CDs to make compellations from previously bought Green Day CDs but I don’t really think this is true!
Thought it would make an interesting blog entry for the class.
To tell you the truth, I don’t think its really because so many people are stealing their music as much as its an attempt for them to give their audience a little bit of that warm and fuzzy feeling you get from actually owning something physical. Either way, very cool find, Jason! What do the rest of you think?